Google Play’s Upcoming Data Deletion Policy: What Developers Need to Know: December 2023

Google Play is introducing a new data deletion policy in December 2023, which will require developers to allow users to request the deletion of their account and associated data through the app or a web resource. The deadline to comply with this policy is December 7, 2023, but developers can request an extension to April 31, 2024.

This policy change is being implemented to give users more control over their data and privacy. When a user requests to delete their account, developers must delete all of the data associated with that account, including personal information, activity history, and images and videos.

What developers need to do to comply with the new policy

To comply with the new data deletion policy, developers will need to:

Update their app to allow users to request the deletion of their account and associated data. This can be done through the app’s settings menu or by providing a link to a web resource where users can submit their request.

Update their Data safety form in Play Console to indicate how they will handle data deletion requests.

Delete all of the data associated with a user’s account when they request the deletion of their account.

How to request an extension

If you need more time to comply with the new data deletion policy, you can request an extension to April 31, 2024. To do this, go to the Policy deadlines page in Play Console and select Request an extension. You will need to provide a reason for requesting an extension and a proposed timeline for compliance.

What happens if I don’t comply with the new policy?

If you do not comply with the new data deletion policy by December 7, 2023, or by the extended deadline if you have been granted an extension, your app may be removed from Google Play.

Conclusion

The new data deletion policy is an important change that will give users more control over their data and privacy. Developers should take steps now to ensure that their apps are compliant with the new policy by the deadline.

Additional tips for developers

In addition to the steps listed above, here are some additional tips for developers to comply with the new data deletion policy:

Make sure that your app’s privacy policy clearly explains how you collect, use, and store user data.

Provide users with easy-to-use tools to manage their data and privacy settings.

Be transparent about how you handle data deletion requests.

Test your app to ensure that it correctly deletes all of the data associated with a user’s account when they request deletion.

By following these tips, developers can help to protect their users’ data and privacy, and ensure that their apps are compliant with the new data deletion policy.